OH MY! Is that red smoke comming from your tires???

[BuGS]

KUMHO debuts red smoke tire for drifting competition

FONTANA, CA … May 6, 2005… In the last few years, KUMHO Tire has achieved a number of firsts: the first company to make a 26-inch light truck tire; the first company to produce a 28-inch light truck tire; a class win in the company’s first race in the American Le Mans Series. And now, KUMHO has another first: a tire that produces red smoke. This special version of KUMHO’s ECSTA MX ultra high performance street tire--dubbed the ECSTA MX-C--will make its public debut with Enjuku Racing at the Formula Drift event at Road Atlanta on May 6 and 7.

Enjuku tested the MX-C for the first time the week of April 18, and it literally left the team’s members speechless. “When we saw the red smoke boiling off the rear tires, we just stood there and stared in awe,” said Enjuku lead driver and team captain Matt Vassallo. “I think people will be blown away when they see this.”

The ECSTA MX-C was developed at the KUMHO Technical Center in Akron, OH. “At a product meeting here late last summer, several people were talking about the sport of drifting,” said Guy Edington, manager of the Technical Center. “While watching a drifting video, someone opined that it would be cool if the tire smoke coming off the cars was colored.”

From there the idea blossomed, and Jim Palombo, KUMHO’s senior product chemist, and Gary Bradnick, lead lab technologist, set about looking for a way to make colored smoke. They developed the right mix of chemicals and now have a patent pending for their colorful compound (they’ve also developed a compound that produces blue tire smoke). Following successful testing, KUMHO produced a limited number of the tires.

“We don’t intend to sell the ECSTA MX-C to the general public,” said KUMHO brand director Rick Brennan. “We built them to demonstrate our forward thinking, technical capabilities and ability to respond quickly to the market. Like our race-winning ALMS tire, the MX-C was developed in a very short time—about six months. And like our 26-inch and 28-inch light truck tires, the MX-C gets attention by charting new territory that no other tire company even thought about entering.”

Enjuku’s Vassallo agrees. “ With the car show market and drifting scene ever-expanding in the U.S., the constant effort to make your vehicle stand out in the crowd is the ultimate goal,” he said. “KUMHO has upped the ante with the ECSTA MX-C.”

Link to awesome video!!!
http://www.kumhotireusa.com./News/Image ... dsmoke.wmv

[ccreech]

Another clasic example of corporate waste. A couple of execs were surfing the net at work looking at drifting videos and calling it a "meeting" when one retard says how about colored tire smoke? So they spend who knows how much time and money to make colored smoking tires that they arent even going to sell or make any money on. This is the most usless and iresponsible use of corporate time and money I have ever seen...But dude that was seriously pretty sweet!

[MX-3 Money]

You know the other day I saw some riced out cars driving by and thought to myself the next big thing will be painted or colored tires. Well this isn't to far off.

[Gro Harlem]

its still awesome!

i want blue smokin tires! so people can think i'm burning up my engine! bwahahah

[fry_81]

what a gimmick for them lol. you need to burn rubber to make the colour, so anyone buying them would burn out all the time, constant need of new tires, money money money for them lol

[Flashpoint2]

BF goodrich had had colored tires for a few years, the Scorcher. Not quite the same though, its only a couple bands of color and they don't smoke well at all. I think it's neat that Khumo would come out with them, even if just for show off purposes.. pretty soon you're gonna see murals engrained in the treads if the tire companies keep "forward thinking" like this lol

[Vanished]

hahaha yah man I can imagen some purlpel sun fire with yellow tires haha...but like, dark blue tint wouldnt' look to bad...pepel would just be like "that tire looks red.." or whatever colloer..